A kiwi born and raised; Tay moved to the United States to play university rugby in 2012. While in the US, Tay received his Bachelors in Sports Management with Minors in both Marketing and Political Science from Lindenwood University. Tay then began his career as a Commercial Partnerships & Player Personnel Assistant for the St. Louis Rams (NFL), before moving into Premium Sales with the Los Angeles Clippers (NBA). Tay gained his Masters of Sport Law & Business from Arizona State University in 2020 while working in Student – Athlete Development for Sun Devil Athletics (NCAA). He then started his own sports agency specializing in representation of both NCAA and Professional Athletes, before joining Halo in November of 2022.