Halo Sport is where sport, culture, and creativity collide. We’re a full-service agency connecting brands and audiences through sponsorships, events, activations, and relationships that stick. Our work isn’t just about moments — it’s about creating experiences and partnerships that last.

We play in five key area’s:

Sponsorship – from strategy to activation, we help brands get the most out of every partnership, making sure it matters on and off the field.

Commercial Strategy – with extensive experience and expertise, we can review and implement effective commercial strategies to drive results.

Events – we dream big, then deliver. Unique experiences that move people, spark emotion, and make brands unforgettable.

Activations – bold, original, and always measurable. Together, we stretch what’s possible and create work that cuts through the noise.

Relationships – with deep roots in New Zealand and Japan, we’re redefining how sports and brands connect, building partnerships that grow sport both domestically and globally.

Backed by unrivalled expertise and a team who live and breathe sport, Halo Sport delivers strategies, activations, and events that aren’t just seen — they’re felt.

Our Work

Westpac:

Area – Sponsorship & Activations

Halo Sport has partnered with Westpac for over 12 years. Our commercial team advises them on the sponsorship landscape in New Zealand and globally, while also managing their highly successful Ambassador programme featuring Richie McCaw, Sir John Kirwan and Dame Sophie Pascoe — part of Halo Sport’s extensive talent network.

Chemist Warehouse:

Area – Sponsorship & Activations

Halo Sport has partnered with Chemist Warehouse throughout their rapid growth in New Zealand. As Chemist Warehouse has collaborated with major sporting rightsholders across the country, Halo Sport has been there every step of the way — from advising on new partnerships and developing activation ideas to providing Brand Ambassadors to staff event activations.

Entain:

Area – Activations

Halo Sport has partnered with Entain across two of their major brands — TAB and Sport Nation — providing energetic Brand Ambassadors to support activations nationwide. These activations span some of New Zealand’s top sporting events, including Black Caps test matches, Warriors home games, and the New Zealand Darts Masters.

Mondelez:

Area – Sponsorship & Relationships

Halo Sport has partnered with Mondelez for over four years, supporting both their Cadbury and Oreo brands. For Cadbury, the Halo Sport Commercial team provides talent and strategic insights for campaigns, as well as guidance on current and potential sponsorships in New Zealand. Halo Sport also played a key role in Oreo’s sponsorship of New Zealand’s annual Auckland Pride Festival, facilitating contract negotiations and the delivery of the partnership during the festival.

AIG:

Area – Sponsorship, Activation & Events

Halo Sport partnered with AIG throughout their five-year sponsorship of the New Zealand Rugby and the All Blacks, with the Commercial team providing expert guidance on activations and events to bring the partnership to life.

Snow Sports New Zealand:

Area – Commercial Strategy

Sport New Zealand and Snow Sports New Zealand employed Halo Sport to review their current commercial landscape and put together a full Commercial Strategy that would place Snow Sports New Zealand in strong position commercial for prospective partners.